Operational marketing and the final part of the whole process
The operative (or tactical) component of marketing has to realize concretely the strategies defined in the previous phases, disposing of the resources (money, professionalism, technology) in the most effective way.
Operational marketing tools and services are identified starting from the specific needs of the company, are activities that require the utmost care in every aspect and in every phase, and the use of high-level professional staff, able to give added value to the activity they carry out.
The actions can be divided into communication activities (at different levels: printed material, website, social media, newsletters etc.), promotion (information dissemination activities such as Technical Meetings, collaborations with Technical Institutes, test fields, merchandising ...) , building distributors loyalty (product mix, specific local activities, point of sale animation ...) etc.